When Johnnieanne Hansen began her role as Director of Workforce Development and Apprentice Coordinator for the Council of Industry her first priority was to recruit companies to participate in the newly formed Intermediary Apprentice Program. Her first order of business was to visit with member CEO’s and HR professionals to pitch the idea. What she heard from them, while not completely surprising, did raise some alarm bells in her head and prompted her to rethink her priorities.
“They loved the apprentice idea, they really did. They recognized that it was one solution to finding the skilled workers they needed.” Ms. Hansen remembers. “But they also said that they did not have the time to think about apprentices or to take on a project like that because they ‘need people now!’ So unless I was walking in with people on my shoulders for them to hire, they had more pressing recruiting problems.”
She prodded them further about how they were recruiting and where they were finding candidates. As she did so an idea began take shape in her mind that these small and mid-sized manufacturers, all different, yet all a little alike, could pool their resources to market careers with Hudson Valley manufacturers and develop a system to organize and manage candidates.
Thus, in March of 2018 the Collaborative Recruiting Initiative was hatched.
“In my previous positions as a recruiter and corporate trainer I had done some research into Applicant Tracking Systems. It occurred to me that the Council could purchase a subscription and make the service available to participating members.” Hansen said. “Hiring managers get a system where they can post jobs, sort and track candidates and get other resources and support throughout the hiring process. Posted jobs are distributed to over 100 job boards like: Indeed, Hotjobs, Monster, Zip Recruiter, LinkedIn and Glassdoor.”
Additionally, all the jobs are listed in one place www.HVMfgJobs.com and a social media marketing campaign is in place to encourage people to visit the site. The campaign is designed to target individuals most likely to be interested in careers in manufacturing.
“We thought that this might be a valuable tool for our members. A way to give them some resources that are otherwise not accessible to them, or at least cost probative.” Hansen added.
The program launched in March 2018 with 10 companies posting about 25 jobs. Today 29 participating companies keep roughly 100 jobs posted at any point in time at www.HVMfgJobs.com. There have been more than 100 positions filled in that time from nearly 5,000 applicants.
“It’s working.” Says Hansen. “Of course it could be better.” She suggests that more could be done to take advantage of the applicant pool and that marketing the positions and Hudson Valley Manufacturing, in general, could be stronger. “Every additional company that participates, every additional job that gets posted makes the program stronger,” Hansen said. “We’re good, it’s solid and it will be even better in 12 more months.”
All Council members are welcome to participate in the Collaborative Recruiting Program and its new pricing model will make it easier for any firm to participate. If you want to learn more visit https://careers.councilofindustry.org/manufacturing or email Johnnieanne Hansen at firstname.lastname@example.org