Innovation: Future of Cooking is First Project at GE’s New Micro-Factroy

The new “FirstBuild “micro-factory at the University of Louisville will focus on the future of cooking as its first set of projects. It will provide a platform for innovators to prototype and refine existing GE products, as well as create new designs.

It’s part of a broader GE initiative to crowd source ideas and solutions through the Internet and social networks, rather than rely solely on its staff of engineers.

“This new model will enable us to be more creative in the design and delivery of the products and do so with lower risk and cost while drastically reducing the time from mind to market,” Kevin Nolan, GE Appliances vice president of technology, said in the release.