Description: 

Product roadmaps are widely used to convey the future evolution of a product or product line. It is a powerful way to set and manage expectations, build better customer relationships, and gain valuable feedback. Best practice companies use product roadmapping as a collaborative way to develop credible product roadmaps that align with the markets, technology and business strategy.

Who will benefit:

The method and workshop is designed for 1) product managers who want to make their product roadmaps more useful for managing the product strategy internally; 2) managers who want better ways to align the plans for product, technology and marketing with business strategies, market needs, and resources; and 3) executives who want to see more strategic product roadmaps and to employ a common approach for developing, communicating and managing product roadmaps.

Topics covered:

• Introduction to Product Roadmapping and Product Roadmaps
• Getting Started with Product Roadmapping
• Creating an Integrated Product Roadmap
• Mapping Strategies and Plans to Market and Business Needs
• Gaining Feasibility and Commitment
• Application Tips and Techniques for Developing Product Roadmaps