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Cert. in Mfg. Leadership - Dutchess
Cert. in Mfg. Leadership - Rockland
Cert. in Mfg. Leadership - Westchester
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Course Details:


Attention: This course is not currently being run. If you are interested in this training please contact the Council of Industry or phone us at (845) 565-1355.


Product roadmaps are widely used to convey the future evolution of a product or product line. It is a powerful way to set and manage expectations, build better customer relationships, and gain valuable feedback. Best practice companies use product roadmapping as a collaborative way to develop credible product roadmaps that align with the markets, technology and business strategy.

Who will benefit:

The method and workshop is designed for 1) product managers who want to make their product roadmaps more useful for managing the product strategy internally; 2) managers who want better ways to align the plans for product, technology and marketing with business strategies, market needs, and resources; and 3) executives who want to see more strategic product roadmaps and to employ a common approach for developing, communicating and managing product roadmaps.

Topics covered:

  • Introduction to Product Roadmapping and Product Roadmaps
  • Getting Started with Product Roadmapping
  • Creating an Integrated Product Roadmap
  • Mapping Strategies and Plans to Market and Business Needs
  • Gaining Feasibility and Commitment
  • Application Tips and Techniques for Developing Product Roadmaps

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