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Best Practices for Creating a Job Description that Stands Out

Post: Aug. 1, 2019


With low unemployment rates in the United States, employers need to find innovative ways to win over candidates. This starts with job descriptions as they are often the first thing candidates will come across when interacting with your organization. Just how employers look for a candidate who sticks out from others, applicants look for the same when researching companies. Luckily, with some best practices; job descriptions can help you target the perfect candidate.

Don’t Underestimate the Job Title
Job titles are pretty self-explanatory and often times, not much thought is put into them. However, if numerous companies in a given area use the same generic title; it will do little to make your organization stand out. Instead, take a moment to think of a way for your job title to differentiate from others. For example, changing Machinist to CNC Operator I. Small changes like these, will catch the eye of a candidate looking in that field. In addition, key words like CNC Operator will help career platforms such as Indeed to put your posting closer to the top of the open jobs list.

Relate the Job Description to your Company Culture
Job descriptions give a sneak peak to candidates about what they can expect from your company. There should be emphasis placed to make sure there is no disconnect between the company mission statement and what the role entails. For example, if your mission statement highlights taking challenges head-on; consider writing a job description that describes projects employees work on for company/personal growth. Connecting your mission statement with a job posting will tell the candidate that your serious about achieving your goals.

Don’t Overload the Requirements Section
In an effort to deter unqualified candidates from applying, many hiring managers will create a laundry list of qualifications needed for the position. Unfortunately, this can backfire by deterring candidates who have the drive/ambition but lack extensive work experience like college graduates. Instead, try creating a separate list for minimum and preferred qualifications. This will help hiring managers go through an applicant pool that has the necessary skills but also is not too restrictive.

Short and Simple
In the age of smartphones and social media, many candidates are ditching a traditional desktop and instead using their phones to apply for jobs. If you ever viewed a poorly designed webpage on a mobile browser; you’ll notice all the text crammed into a small space making it confusing to read. Avoid the same result by creating short paragraphs and utilizing bullet points to get the message across.

Research the Competition
Having difficulty creating an interesting job description? Google can quickly become your greatest asset; simply search for the same job title and compare other companies job postings with yours. This is a great way to determine if your post stands out from the rest and to learn what benefits/compensation are other organizations offering. Salary and perks like vacation time/health insurance are key things that today’s candidates are looking for.

While creating job descriptions can be tedious, spending the extra time to ensure your posting is unique can help you reduce the amount of time the position is up for and attract qualified candidates. Best practices like these, demonstrate how today’s workforce is evolving and employers need to align their business models to benefit from that.