How can you make sure your Manufacturing Day event is a success? One of the most important things to do is to establish a connection with your guests. Those few hours you spend with them are your chance to communicate the importance of what you do — and the creativity, advanced skills and technology required to do it. Ideally, your passion will spark something similar in the young people who you introduce to manufacturing, inspiring them to learn more about the industry and one day join the manufacturing team.
1. Don’t assume visitors know anything about manufacturing.
- How did your company get started?
- What do you make? Who buys your products?
- What do they do with them?
2. You can’t show everything.
- What are the best places in the plant to give an overview of the production process and highlight the work of your people and machinery?
- Where will visitors get the best view? Can they hear you?
- Which of your team members are the most enthusiastic about their work and comfortable explaining what they do and why it is important to the process and the company?
3. Create a display and offer hands-on experiences.
4. Clean up before your visitors arrive.
5. Cater to student visitors.
6. Put up a welcome sign.
7. Send invitations.
- The families of your employees. If family events aren’t a common occurrence at your company, this is a perfect day to invite families to come and see where their family member works and learn what they do. Maybe you could do a special event just for family members at the end of the workday.
- Your elected officials. Ever complain about the fact that your elected officials (local, state, federal) don’t make good choices as related to manufacturing? Invite them to come to your plant and see for themselves. Remember: Most elected officials have never set foot inside a manufacturing facility, which means you can educate them!
- Potential customers. Give these folks a reason to want to do business with you. Invite them in on a day when they can see how great your organization is.
- Current customers. Make Manufacturing Day your customer appreciation day. Your business service providers. When was the last time you were visited by your banker, insurance agent or accountant?
- Media. Is there a local reporter who seems to have a serious interest in manufacturing? Invite them to visit your plant on Manufacturing Day. They are always looking for interesting stories to tell. Why not make it yours?
- Youth organizations. Are you active in, or do you know someone who is active in the Boy Scouts, Girl Scouts or a similar youth organization? Invite them to visit your company as a field trip. Better yet, invite a school group.